Mike is President at BYGMusic and CEO at Percussion
Software and a driven, successful leader passionate about monetizing early and building company cultures that deliver
high growth rates that get them acquired.
Mike is experienced in completing strategic mergers acquisitions, spin-outs and international expansion, having started offices for the companies he leads in the USA, UK and Europe and Asia Pacific.
Mike’s latest venture BYGMusic sees him working closely with Brands and agencies to open a channel to demographics that are resistant to traditional media then use software to track real-time metrics on awareness, engagement, and a campaign’s specific targets including video plays, app downloads, and other actions delivered by the fan base.
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