Mike Alden

Sales Growth & Culture

Mike is President at BYGMusic and CEO at Percussion ​ Software and a driven, successful leader passionate about monetizing early and building company cultures that deliver ​ high growth rates that get them acquired.​

​ Mike is experienced in completing strategic mergers acquisitions, spin-outs and international expansion, having started offices for the companies he leads in the USA, UK and Europe and Asia Pacific.​

​ Mike’s latest venture BYGMusic sees him working closely with Brands and agencies to open a channel to demographics that are resistant to traditional media then use software to track real-time metrics on awareness, engagement, and a campaign’s specific targets including video plays, app downloads, and other actions delivered by the fan base.​

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